Delivered to our Partners and Customers a proven and accepted brand presence within the very competitive, connected and structured Federal Military community.  Pre-registrations post cards and email invites created a buzz, with continuous random demo traffic which resulted in real curiosity which drove Splunks new legitimacy within the Federal Industry.  The short impactful exposure cemented confidence in the Splunk Brand within the Federal Division which satisfied the Partners and customers requests building sales relationships/funnels for years to come. Sales leads and reports in the 1st quarter showed a major tilt in Splunks Federal involvement.   The Teams had confidence in the turn key event approach in execution and reporting. Teams only had to focus on business rather than event details.
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