

- Delivered to our Partners and Customers a proven and accepted brand presence within the very competitive, connected and structured Federal Military community. - Pre-registrations post cards and email invites created a buzz, with continuous random demo traffic which resulted in real curiosity which drove Splunks new legitimacy within the Federal Industry. - The short impactful exposure cemented confidence in the Splunk Brand within the Federal Division which satisfied the Partners and customers requests building sales relationships/funnels for years to come. - Sales leads and reports in the 1st quarter showed a major tilt in Splunks Federal involvement. - The Teams had confidence in the turn key event approach in execution and reporting. Teams only had to focus on business rather than event details.